Kindred Group Donates Middlesbrough FC Sponsorship Space to MFC Foundation
Date: 2024-01-20 Author: Dima Zakharov Categories: SPORTS BETTING
Kindred Group Supports MFC Foundation's Noble Cause
Kindred Group, known for its popular betting brands like 32Red and Unibet, has decided to divert attention from its logo to promote the commendable work of the MFC Foundation. This non-profit organization is dedicated to raising aspirations and enhancing the life prospects of individuals in Teesside.
By temporarily swapping logos on their sponsored jerseys, Kindred aims to increase visibility for the MFC Foundation, highlighting the invaluable impact it has on the community. It's worth noting that the foundation receives crucial support and funding from influential commercial partners like Kindred Group.
A Closer Look at the Support
Beyond the logo swap, Kindred Group is actively involved in MFC Foundation's "Think With Your Feet" program. This initiative provides a platform for local men to connect, play soccer, and discuss their mental health challenges.
In a further show of generosity, Kindred not only donated its hospitality access for the Millwall fixture but also extended the offer to participants from MFC Foundation's Walking Football and East Cleveland Fitness sessions. Additionally, Boro's players will proudly sport the MFC Foundation's logo during their warm-up session.
A New Sponsorship Approach
Neil Banbury, the Managing Director for Kindred Group in the UK, emphasized the company's commitment to a different kind of sponsorship model—one that makes a positive impact on clubs and communities. This endeavor reflects Kindred's dedication to promoting initiatives like those undertaken by the MFC Foundation.
Lynsey Edwards, Head of MFC Foundation, expressed gratitude for Kindred's support and stressed the importance of reinforcing the foundation's role within the soccer community. This collaboration not only showcases the generous spirit of Kindred but also highlights the significance of supporting charitable causes in the sports industry.
In other recent developments, Kindred Group expanded its portfolio by incorporating live casino content from OnAir Entertainment.
