Fanatics Continues Casino Expansion
In a recent report, it has been revealed that Fanatics, the renowned online sportsbook, is gearing up for the launch of its online casino in Pennsylvania next week. This exciting development comes on the heels of their successful entry into the West Virginia market, marking their foray into the online casino vertical. Notably, this expansion was made possible by Fanatics' acquisition of PointsBet's US-facing assets last year.
Seamless Transition for PointsBet Users
Fanatics is ensuring a smooth transition for its existing customer base in Pennsylvania. Users who currently have PointsBet accounts will be seamlessly migrated to Fanatics' sportsbook and casino platform. Customers have been notified of this transition and will receive detailed instructions at the appropriate time. Fanatics has assured users that their account information, including Rewards Points, Bonus Bets, and outstanding balances, will be automatically transferred to the new platform. However, it's important to note that Free Spins from PointsBet Casino accounts will not be carried over to the new platform. Fanatics has promised to share more information about the upcoming launch soon.
Loyalty Program and FanCash
Similar to other betting and iGaming operators, Fanatics offers a loyalty program. This program allows punters who engage in online gambling and sports wagering to earn FanCash, a valuable form of loyalty currency. FanCash can be exchanged for bonus wagers or used to purchase sportswear for fans of their favorite teams. Fanatics strategically leveraged PointsBet's established customer base through its acquisition of US-facing assets, securing the deal for $225 million, after initially proposing $150 million. This competitive offer was a response to a $195 million bid by industry rival DraftKings, solidifying Fanatics' position in the market.