DraftKings and TUMS Launch Free-to-Play Game Ahead of Super Bowl LVIII

In anticipation of Super Bowl LVIII, a highly-anticipated American football event, TUMS, known for its antacid products, has partnered with DraftKings, a leading betting and gaming operator, to introduce TUMS Prop Bites, an innovative free-to-play game. This game, described as the "first-of-its-kind platform where fans can make their free food picks and see how they stack up against the rest of the nation," offers players a chance to win a portion of a $10,000 prize pool.

Players of TUMS Prop Bites can try their luck by predicting which foods are the favorites of the nation. The free-to-play game was launched earlier this week and will remain available until February 11, 2024, coinciding with the kickoff of Super Bowl LVIII, also known as the Big Game. Bettors and sports enthusiasts can test their luck before the Super Bowl begins, as the TUMS Prop Bites game will close once the game starts.

To enhance the Super Bowl experience for fans, DraftKings and TUMS have organized the Big Game Weekend, featuring the TUMS Prop Bites Food Casino at Circa Stadium Swim in Las Vegas. This exciting event is scheduled for February 9, 2024, from 12 PM to 6 PM and will include appearances by the renowned comedian Desus Nice. Attendees will have the opportunity to participate in free games with a chance to win various prizes.

In addition to the TUMS Prop Bites Food Casino, comedian Desus Nice has been designated as the Official TUMS Prop Bites Tipster. He will engage in various social media activities and digital content creation leading up to the Big Game, promising fans an exciting and entertaining build-up to the event.

Jay Danahy, DraftKings' head of brand partnerships and operations, emphasized the significance of the Super Bowl for the company. He expressed excitement about the collaboration with TUMS, highlighting how TUMS Prop Bites allows food enthusiasts to be part of the competitive action on game day. For those watching the Big Game from home, food is an integral part of the experience, and TUMS Prop Bites offers a way to engage with the event in a unique way.

Jissan Cherian, TUMS' senior director of digestive health, echoed the excitement about the partnership with DraftKings. He emphasized that the game offers football fans another avenue of entertainment, complementing their favorite foods. Cherian also reminded fans that TUMS is there to provide relief from heartburn, ensuring they can enjoy the game without discomfort.