GiG Powers Betway's Portugal Launch

Date: 2024-01-22 Author: Dima Zakharov Categories: SPORTS BETTING
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GiG's Support for Betway in Portugal

Gaming Innovation Group (GiG) has made waves in the gaming and technology industry by partnering with Betway to facilitate the launch of their online sports betting services in Portugal. This strategic collaboration aims to revolutionize the sports betting landscape in the country, providing a platform for Betway to expand its reach and enhance its offerings.

A Significant Step in Portugal's Gaming Market

Betway, after securing licenses for sports betting and igaming in Portugal in February 2020, revealed its ambitious plans for the Portuguese market in April 2022. This partnership with GiG marks a pivotal moment in Betway's journey to bring a top-tier sports betting experience to Portugal. GiG's igaming platform and sportsbook are set to play a pivotal role in achieving this goal.

Betway and GiG's Shared Vision

Betway CEO Anthony Werkman expressed his excitement about this collaboration, stating, "This GiG platform will help play a role in expediting our objectives to elevate the sports betting experience for existing Betway customers in Portugal and appealing to new ones." He emphasized the synergy between the two teams, working together to achieve shared goals and aspirations within Portugal.

New Leadership and Strategic Review

This partnership also marks the first major move under the new leadership of GiG, with executives Richard Carter and Andrew Cochrane at the helm. GiG's strategic review in February 2023 led to a restructuring of the company, separating the GiG Media affiliate arm from the Platform & Sportsbook divisions.

A Thrilling Time for GiG

Speaking about the Portugal launch, Andrew Cochrane, Chief Business Officer of the Platform & Sportsbook division, commented, "This is a very exciting time to be a part of GiG." He highlighted GiG's commitment to enhancing its product and technology capabilities to cater to tier-one clients and offer compelling product features.

GiG's Expanding Portfolio

This partnership follows GiG's recent acquisition of affiliate group KaFe Rocks, known for its portfolio of over 30 brands in more than 20 markets. GiG's continuous expansion in the online casino affiliation space, particularly in North America, reaffirms its position as a significant player in the industry.

A Promising Future for GiG

With its latest endeavors and strategic collaborations, GiG is poised for a promising future, not only in Portugal but also on the global stage. The partnership with Betway and the acquisitions of KaFe Rocks and AskGamblers are just the beginning of GiG's journey toward innovation and excellence in the gaming and technology sector.
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