Betr Secures Market Access Deals in Colorado, Pennsylvania, and Kentucky

In Pennsylvania, Betr has forged an agreement with the Cordish Gaming Group, a prominent gaming division of The Cordish Companies. This partnership will pave the way for the introduction of Betr Casino, pending regulatory approval. Cordish Gaming Group operates resorts across several states, making it a strategic choice for Betr's expansion efforts.

Rob Norton, President of Cordish Gaming Group, expressed his enthusiasm for this collaboration, stating that Betr Casino will complement their existing online casino portfolio. He sees it as an exciting addition that will enhance the gaming options available to Pennsylvania players.

Betr's online sportsbook journey in Colorado is in partnership with Boulter Developments, awaiting approval from the Colorado Division of Gaming. Notably, Boulter Developments has also acquired an equity interest in Betr. Steve Boulter of Boulter Developments highlighted the innovative approach and rapid growth of Betr, affirming their belief in Betr's potential to revolutionize sports gaming in America.

In Kentucky, Betr has solidified its online sportsbook deal with the Eastern Band of Cherokee Indians while increasing their equity stake. This partnership aligns with Betr's commitment to innovation and unique marketing strategies, aiming to thrive in Kentucky's sports-loving community.

In a strategic move, Betr has decided not to renew its temporary sports wagering license in Massachusetts. Instead, it will concentrate on the new states, collectively targeting a population of 23 million, a larger audience with promising economics.

By the end of 2024, Betr plans to go live with its sportsbook in multiple states, including Pennsylvania, Ohio, Virginia, Indiana, Maryland, Colorado, and Kentucky. They also aim to launch Betr Casino in Pennsylvania, enhancing their presence in the online gaming landscape.

Joey Levy, co-founder and CEO of Betr, is optimistic about the future, foreseeing substantial growth in their various business divisions, including Betr Fantasy, Betr Sportsbook, Betr Casino, and Betr Media.

Betr's journey from its launch in 2022 to its current expansion reflects its commitment to innovation and growth in the competitive world of online gaming. With these new market access deals, Betr is poised for an exciting and prosperous 2024.