Genius Sports Introduces Groundbreaking Edge Automated Pricing Tool

Genius Sports has taken a significant step in revolutionizing the sports betting industry with the introduction of its cutting-edge automated pricing tool, Edge. This innovation is touted as the first of its kind, offering sportsbooks the ability to enhance their profits across an extensive array of sports events and bets.

Edge works by factoring in real-time liability, allowing it to adjust odds at both the fixture and market-type levels. This ensures that sportsbooks can maximize their profitability, even with the complexity of bet-builder products. Early adopter partners of Edge have reported an impressive 18% average increase in margins.

Genius Sports' product director, Thomas Holland, emphasized the challenges sportsbooks face due to the proliferation of betting content. He stated, "We're excited to roll this ground-breaking solution out across our sportsbook partners worldwide, adding incremental profits across the board." Edge is available through Genius Trading Services or as a standalone solution, making it accessible to all sportsbooks.

Edge aims to address the limitations of current risk management solutions, which often restrict bookmakers and customers, leaving potential profits untapped. Thomas Holland explained, "That is a real problem. It leaves money on the table for operators, who end up rejecting good bets and creates a frustrating on-platform experience for bettors."

With Edge, sportsbooks can compile unique odds tailored to their customer base, driven by actual betting data. This ensures that odds are continually optimized for profit based on customer behavior, providing a superior betting experience. Additionally, Edge enhances in-play betting, making it more profitable for operators and minimizing losses on challenging days.

In conclusion, Genius Sports' Edge automated pricing tool is poised to reshape the sports betting landscape, empowering sportsbooks to maximize profits and deliver a more satisfying experience for bettors.