Better Collective to Complete Playmaker Acquisition on 6 February

Better Collective, a prominent affiliate company, is gearing up to complete its acquisition of Playmaker Capital, a major player in the media and sports content industry, on February 6th, 2024. This exciting development comes after months of anticipation since Better Collective's initial agreement to acquire Playmaker Capital in November. The acquisition, valued at a substantial €176 million, is poised to bolster Better Collective's position within the market and pave the way for significant growth.

The road to finalizing this acquisition was not without its hurdles, as both Better Collective and Playmaker had to navigate various approvals and regulatory requirements. However, recent days have seen the successful culmination of these efforts, with key approvals obtained from the minister of Canadian heritage and the Ontario Superior Court. Additionally, Playmaker shareholders, recognizing the value of the deal, overwhelmingly voted in favor of its completion.

Better Collective has ambitious plans for the acquisition, particularly in expanding its presence in South America, where it aims to become the market leader. The combination of Better Collective and Playmaker Capital is expected to strengthen the company's foothold in North America as well. With improved scale and increased investments in product, technology, and marketing, Better Collective is poised for significant advancements in the industry.

Playmaker Capital, known for its media brands like Futbolsites.net, Yardbarker, and The Nation Network, will now fall under the ownership of Better Collective. This strategic move aligns with Better Collective's digital sports media journey and has been hailed as an important milestone by the company's co-founder and CEO, Jesper Søgaard.

It is important to note that Playmaker, in this context, is distinct from Playmaker HQ, another acquisition by Better Collective in July 2023. Playmaker HQ, based in South Florida, specializes in creating original sports and entertainment content, reaching a broad audience. This acquisition further strengthens Better Collective's position as a key player in the sports and media industry, promising a bright future for the company's expansion and innovation.