Endeavor to Merge OpenBet and IMG ARENA for a Game-Changing Partnership

Global entertainment conglomerate Endeavor has set the stage for a major transformation in the sports betting industry with the announcement of its plan to merge two of its most significant entities: OpenBet and IMG ARENA. This merger is poised to reshape the landscape of sports data, technology, and content delivery for operators and rightsholders worldwide.

As part of the merger, IMG ARENA will become an integral part of OpenBet, continuing to offer its comprehensive sports data, integrity services, and fan engagement products. The synergy between these two industry leaders is expected to bring forth a formidable entity that combines OpenBet's cutting-edge betting technology, content, and services with IMG ARENA's data rights and capabilities.

Under the leadership of Jordan Levin, the current CEO of OpenBet, the newly formed OpenBet entity will serve as a one-stop-shop for sports data, technology, and content for operators and rightsholders. This strategic move aims to create a seamless and comprehensive sports betting experience for all stakeholders.

During the transition phase, Freddie Longe, the President of IMG Arena, will serve as a strategic advisor to OpenBet. The merger follows a series of strategic business deals for both companies and represents a significant step toward their long-term vision for integrated sports betting solutions.

Mark Shapiro, President and COO of Endeavor, expressed his excitement about the merger, stating that it had been their goal since acquiring OpenBet in 2022. He sees this merger as the culmination of their ambition and believes it will unlock substantial value for sports rights, intellectual property, and their partners.

Jordan Levin, CEO of OpenBet, emphasized the uniqueness of the resulting entity and its commitment to customer-centric innovation. As a unified business, their focus remains on delivering exceptional solutions to leagues, federations, and sportsbooks worldwide.

In recent developments, OpenBet's technology powered Sazka, the parent company of Allwyn, with its innovative Neccton technology, showcasing their commitment to driving innovation within the industry. The merger of OpenBet and IMG ARENA is poised to set a new standard in the world of sports betting, offering a comprehensive and unmatched solution for all stakeholders.