Light & Wonder Expands Partnerships with RubyPlay and Everi Digital

Date: 2024-02-07 Author: Dima Zakharov Categories: EVENTS
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New Partnerships Unveiled

Light & Wonder, a key player in the gaming industry, has recently announced two significant partnerships aimed at enhancing its gaming offerings. In a move to diversify its content, Light & Wonder has teamed up with RubyPlay, gaining access to a plethora of innovative games. This strategic collaboration will see Light & Wonder offering RubyPlay's immersive slots, including popular series like Immortal Ways, to a wider audience.

Expanding Access to Cutting-Edge Content

The partnership with RubyPlay not only enriches Light & Wonder's gaming portfolio but also provides an efficient route for RubyPlay to enter new markets. Dr. Eyal Loz, RubyPlay's Chief Product Officer, expressed enthusiasm about integrating their content onto Light & Wonder's platform, foreseeing broader reach and engagement for their dynamic slots.

Everi Digital Deal Extension

In addition to the partnership with RubyPlay, Light & Wonder has extended its collaboration with Everi Digital, the online gaming arm of Everi Holdings. This extension will enable Light & Wonder to offer Everi Digital's catalog of over 70 games to its clients in the UK and Italy, marking Everi's debut in the Italian market.

Anticipating Growth Opportunities

Jordan Brent, Everi Digital's VP of Digital Commercialization, emphasized the potential of reaching new players through this collaboration. Light & Wonder's Senior Director of Digital Partnerships, Steve Mayes, echoed this sentiment, highlighting the popularity of Everi Digital's content in North America and expressing eagerness to introduce it to other markets.

Conclusion

These strategic partnerships underscore Light & Wonder's commitment to delivering cutting-edge gaming experiences to players worldwide. With access to a diverse range of content from RubyPlay and Everi Digital, Light & Wonder is poised to solidify its position as a leader in the gaming industry.
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