FPSM's Bold Move
In a bold and groundbreaking move, FairPlay Sports Media (FPSM) has announced its acquisition of Quarter4 (Q4), a leading deep-learning neural network in the sports prediction sector. The purchase comes hot on the heels of FPSM's rebrand from Oddschecker Media Group, marking its first major move under the new identity. The financial details of the deal have not been disclosed.
Quarter4's Expertise
Quarter4, founded in 2019, has made a name for itself by specializing in predicting sports outcomes and offering unique data and content opportunities. FPSM sees this acquisition as a strategic step toward revolutionizing BetTech, as it plans to integrate Q4's prediction technology with its vast repository of price movement data across millions of sports events.
Stuart Simms' Vision
Stuart Simms, FPSM's group chief executive, expressed the significance of the acquisition, stating, "The acquisition of Quarter4 is a significant milestone for our group, giving our various brands the ability to unleash our already market-leading data and tech platform with the unique insights and smarter behavioral analytic capabilities of Q4."
Future Innovations
Kelly Brooks, Q4 chief executive and co-founder, shared her excitement about the deeply integrated working relationship between the two companies, foreseeing highly differentiated user experiences in the future. Additionally, FPSM aims to utilize technology and data to enhance the user experience and increase value for its partners, potentially exploring an ad-free service and focusing on consumer improvements in the coming months.
A Shift in Strategy
Simms revealed that FPSM's future investments will steer clear of the B2B gaming sphere, instead focusing on data, machines, AI, and products to enhance insights and analytics. The company is set to innovate and shape the future of sports betting technology, aiming to empower its customers and partners while delivering exceptional efficiencies and added value to the industry.