Kindred Group, a prominent player in the world of sports betting, has taken a significant step forward by expanding its strategic partnership with Stats Perform. This collaboration, which was finalized on the 30th of January 2024, grants Kindred access to an array of additional data and statistics, courtesy of Stats Perform. The integration encompasses the complete RunningBall and Opta product suite, comprising real-time official sports data feeds and in-depth player statistics.
According to Kindred, this extended partnership will greatly enhance the overall betting experience for its users on the Kindred Sportsbook platform. It promises to provide a seamless and frictionless in-play betting experience, offering a wealth of information to help users make informed wagers.
RunningBall, provided by Stats Perform, delivers official in-play sports data feeds, while the Opta brand specializes in player statistics across various sports disciplines. Kindred's Director of Sportsbook, Andreas Reimblad, expressed his confidence in the partnership, stating that it would establish new standards in sports betting. He emphasized the company's commitment to building the Kindred Sportsbook platform with the best available data in the market.
Stats Perform's Chief Betting Officer, Andrew Ashenden, also expressed his excitement about the expanded partnership, highlighting the value it would unlock for both Kindred and Stats Perform. This collaboration signifies a deepening of their already productive partnership and is expected to contribute to Kindred's growth in the competitive sports betting industry.
The news of this partnership expansion comes on the heels of an acquisition offer from La Française des Jeux (FDJ) to purchase Kindred, a deal valued at €2.5 billion. Kindred has unanimously recommended its shareholders to accept the offer, with acceptance set to begin in February. However, the deal remains subject to various closing conditions, including regulatory approvals and the support of a majority of Kindred shareholders.
As part of its strategic outlook, Kindred also revealed its preliminary financial results for the year 2023. These results project significant revenue and earnings growth for the company, with an expected revenue increase of 13.3% compared to the previous year. Gross winnings revenue from B2C activities is also set to rise substantially, reflecting a positive outlook for the company's financial performance.
Kindred's commitment to enhancing the betting experience and its focus on data-driven strategies signal its intent to remain at the forefront of the sports betting industry. The expanded partnership with Stats Perform and the potential acquisition by FDJ demonstrate Kindred's dedication to growth and innovation in this dynamic sector.