Dylan Slaney's Journey in the iGaming Industry: From NYX to Light & Wonder

Dylan Slaney entered the iGaming industry in October 2017, and since then, he's been on a fast-paced journey. Starting as an executive vice-president at NYX Gaming Group, he quickly climbed the gaming ladder. When Scientific Games acquired NYX, Slaney became the senior vice-president of gaming at SG Digital. The subsequent overhaul of Scientific Games gave birth to Light & Wonder, a leaner gaming business with a focus on land-based, social casino, and iGaming divisions.

The iGaming landscape has changed significantly since Slaney's entry in 2017. Regulatory changes have made previously off-limits markets like the US and Brazil into major growth opportunities. Light & Wonder must adapt its offerings to comply with various regulations, covering everything from spin speeds to bet limits.

While regulations aim to protect players, Slaney emphasizes the need for balance. Excessive regulation can drive players to the black market, and responsible gaming measures, like affordability checks, must be measured and balanced.

In the UK, Light & Wonder actively participates in shaping the market. It led the Gambling Commission's working group on an industry code for product design, aiming to create new products that align with evolving regulations.

Player expectations are evolving, and Slaney believes that enhancing player engagement through features like multiplayer, personalization, and unique rewards will be essential in the coming years. Content remains vital, but enhancing the gaming experience will be the next phase of growth.

As CEO of Light & Wonder's iGaming division, Slaney is tasked with driving growth. While the division is the fastest-growing within the company, it faces competition and the challenge of combining unique content with innovative ways to engage consumers.

Despite the challenges, Slaney welcomes them as opportunities for growth and learning. His personal journey, growing up in a single-parent household, has instilled in him a strong work ethic and a commitment to never settle for less.

Dylan Slaney's journey in the iGaming industry reflects his unwavering dedication to excellence and continuous improvement. His leadership and innovative approach will play a significant role in shaping the future of Light & Wonder's iGaming division in an ever-evolving industry.