Betfirst Launches Online Casino in Belgium
Date: 2024-02-12 Author: Dima Zakharov Categories: EVENTS
Expanding Horizons
Betsson-owned Betfirst has ventured into the Belgian online casino market with the launch of its platform. Following Betsson's acquisition of Betfirst Group and a partnership with Groupe Partouche, Betfirst obtained an A+ casino license to solidify its presence in Belgium.
Strategic Acquisition
Last year, Betsson made headlines with its acquisition of the Belgian Betfirst Group for €120.0m, alongside a deal with Groupe Partouche for access to Belgium's online casino sector. The partnership proved instrumental in Betfirst's expansion strategy, marking its entrance into the igaming realm.
Driving Innovation
Alexis Murphy, Betfirst's CEO, expressed ambitions to replicate the success of their sports betting app in the online casino arena, aiming to establish Betfirst as the leading operator in Belgium. Jesper Svenssen, Betsson's operations chief executive, emphasized the value-added through this unique partnership, highlighting Betsson's commitment to growth.
Continued Expansion
The move aligns with Betsson's broader expansion plans, particularly in regulated markets like France and Switzerland. With partnerships in place and licenses secured, Betsson aims to diversify its offerings and strengthen its foothold in the European online gaming landscape.
