Barstool Reconnects with DraftKings in Multi-Year Betting Deal
Date: 2024-02-13 Author: Dima Zakharov Categories: SPORTS BETTING
Barstool reunites with DraftKings
Barstool Sports has announced a significant new partnership with DraftKings, marking a return to their collaborative efforts. Founder David Portnoy confirmed the news following Super Bowl LVIII.
Renewed partnership
DraftKings and Barstool previously collaborated a decade ago on marketing ventures. Portnoy expressed pride in the rekindled relationship, stating, "We’re back to our roots."
Penn Entertainment history
This development follows Penn Entertainment's ownership of the Barstool brand, which ended when Portnoy reacquired it last August for a nominal fee. The shift occurred as Penn entered into a partnership with ESPN, leading to the rebranding of Barstool sportsbooks under ESPN Bet.
CEO transition at Barstool
Erika Ayers Badan, CEO of Barstool, has announced her departure after nearly eight years with the company. While she confirmed the move, a successor has not been named. Ayers Badan brought extensive experience from previous roles at Bkstg, AOL, Demand Media, and Yahoo.
The partnership between Barstool Sports and DraftKings heralds a new chapter in the sports betting landscape, with significant implications for both entities.
