Softswiss Expands into African Market with Turfsport Acquisition

Date: 2024-02-18 Author: Dima Zakharov Categories: EVENTS
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Softswiss Enters African Market
In a major development, Softswiss has expanded its reach into the African gaming market through the acquisition of a majority stake in Turfsport, a prominent South African software provider. While the financial details of the deal and the exact size of the stake remain undisclosed, this move is poised to have a profound impact on the iGaming industry.

Turfsport's Diverse Software Solutions
Turfsport specializes in providing comprehensive software solutions for sports betting, horse racing, and lotto. The company currently collaborates with over 40 operators in South Africa, making it a key player in the region. Softswiss's acquisition of Turfsport will enhance its product portfolio, allowing it to cater to a broader range of markets.

Andrey Starovoitov's Perspective
Andrey Starovoitov, co-CEO of Softswiss, views this acquisition as a pivotal step towards expanding the company's presence in South Africa and the broader African continent. He believes that Africa is emerging as a global focal point, akin to Latin America, and this strategic move positions Softswiss at the forefront of this exciting market. Starovoitov expressed his commitment to delivering top-notch solutions to partners.

Turfsport's International Aspirations
Turfsport CEO, Christian Neuberger, expressed his enthusiasm for the acquisition, highlighting that it will open doors to international opportunities. He emphasized that the partnership with Softswiss aligns perfectly with Turfsport's goals and values. Both companies are eager to introduce innovative enhancements and services, offering their customers a competitive edge in the dynamic gaming market.

A Bright Future Ahead
The collaboration between Turfsport's local expertise and Softswiss's international experience promises a bright future for both companies in the South African and African markets. Softswiss has also revealed that more details about this acquisition and its plans for the South African market will be unveiled at ICE 2024, taking place from February 6th to 8th at ExCeL London. Stand N8-231 will be the center of Softswiss's presence at the event. Stay tuned for further updates on this exciting development in the gaming industry.
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