Betsson Acquires Holland Gaming for €27.5m

Date: 2024-02-20 Author: Dima Zakharov Categories: EVENTS
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Betsson Expands Reach in Netherlands

Betsson, a key player in the gaming industry, has finalized the acquisition of Holland Gaming Technology, a move that underscores its commitment to growing its foothold in the Dutch market.

Strategic Acquisition

The acquisition, valued at €27.5 million, includes Holland Power Gaming, a renowned game studio, and grants Betsson access to the Dutch market through Holland Gaming's existing license. Betsson plans to utilize its own assets to finance the deal, ensuring a strategic expansion without additional financial burdens.

Change in Strategy

Betsson's decision to pursue this acquisition contrasts with its previous indication of halting license applications in the Netherlands due to regulatory delays. This shift underscores the company's evolving strategy and its determination to leverage local partnerships for growth.

Record-breaking Performance

This acquisition follows Betsson's record-breaking performance in 2023, marked by a remarkable 22% increase in revenue. The company's robust financial results demonstrate its ability to capitalize on the growing demand for online gaming experiences.

Continued Expansion

Betsson's recent activities also include the launch of an online casino in Belgium through its subsidiary, Betfirst, as part of its broader European expansion plans. With ambitions to penetrate additional regulated markets like France and Switzerland, Betsson remains poised for further growth and success in the gaming industry.
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