Lottery.com's Revolutionary Vision with SportLocker Acquisition Unveiled

Lottery.com, a leading lottery technology broker, has announced its acquisition of the sports-streaming platform SportLocker, heralding a new era in sports entertainment. Under the deal, SportLocker will undergo a rebranding as Sports.com, signaling a strategic move by Lottery.com into the sports media landscape.

The acquisition, whose financial details remain undisclosed, marks Lottery.com's foray into sports streaming. SportLocker, known for its ties to Saudi Arabia's sports initiatives, had previously outlined plans for club acquisitions and media partnerships, particularly in UK football and the US Major Soccer League (MSL).

Lottery.com's recent announcements include the issuance of 20 million new shares valued at £100 million, alongside significant fundraising expansions. The acquisition of S&MI, SportLocker's parent company, was executed through a stock-based transaction. Despite the gambling associations of Lottery.com, the new Sports.com platform emphasizes sports news, live streaming, and exclusive content, with no mention of sports betting.

The Sports.com platform is set to launch initially in the US and Europe, with targeted expansions in the Middle East. It aims to cover a wide array of sports, including soccer, motor racing, basketball, and cricket. Additionally, Lottery.com plans to extend Sports.com's reach to Africa, India, South America, Asia, and Australia, offering comprehensive sports coverage tailored to regional interests.

Lottery.com's CEO, Matthew McGahan, views the acquisition as strategically crucial, promising an unparalleled sports experience for fans worldwide. The move comes amidst Lottery.com's efforts to bolster its financial performance, with recent reports indicating a reduction in net losses despite revenue declines.

Lottery.com, having faced regulatory challenges and a class action lawsuit, regained compliance with Nasdaq rules in September. Despite past turbulence, the acquisition of SportLocker and the launch of Sports.com signal a new chapter for Lottery.com, poised to revolutionize fan engagement and redefine sports media consumption globally.