FanDuel Acquires BeyondPlay for Enhanced Player Experience
Date: 2024-02-22 Author: Dima Zakharov Categories: TECHNOLOGY
FanDuel's Strategic Acquisition
On February 21st, 2024, FanDuel, under the umbrella of Flutter Entertainment, completed the acquisition of BeyondPlay, a player engagement specialist in the online gambling sphere. This acquisition is set to augment FanDuel's casino offerings significantly.
BeyondPlay: Pioneering Player Engagement
BeyondPlay, established in 2021, focuses on providing cutting-edge technology to enhance player engagement in online gaming. The company's expertise lies in developing software solutions tailored for the iGaming sector, collaborating with operators across various global markets.
Integration with FanDuel Casino
With this acquisition, BeyondPlay will integrate into FanDuel Casino, enriching the latter's suite of services. While financial details remain undisclosed, the collaboration promises to revolutionize the online gaming experience, especially in the US market.
BeyondPlay's Vision and Growth
CEO Karolina Pelc expressed immense satisfaction with the acquisition, emphasizing the journey from BeyondPlay's inception to joining a global industry leader like FanDuel. The move validates the team's dedication and vision for innovative gaming solutions.
Investor Confidence and Support
Since its establishment, BeyondPlay has garnered significant investor support, including backing from prominent figures like Bettor Capital and industry veterans Mark Blandford and Alexandre Tomic. The company's growth trajectory underscores its potential in the iGaming sector.
A Shift in Ownership
Previously known as SharedPlay, BeyondPlay's evolution signifies a strategic transformation in its mission and scope. With backing from key investors and a new home within FanDuel, BeyondPlay is poised for further innovation and impact in the gaming industry.
