Expanding Reach in North America
Clarion Gaming Digital, the parent company of iGamingBusiness, has recently acquired Global Gaming Business (GGB), a prominent US-facing publication. This acquisition, which took place on the 22nd of February 2024, is a part of Clarion's strategy to bolster its foothold in the North American market.
Scope of the Acquisition
The acquisition includes GGB magazine's annual publications, such as Casino Style, Tribal Government Gaming, and Progressive Products Preview (P3), along with GGB's online assets boasting more than 26,000 subscribers via GGB News. This strategic move is expected to extend Clarion Gaming Digital's global reach, especially in North America, during a crucial phase for the industry.
A Cornerstone Investment
The acquisition of GGB is just one component of a larger investment initiative by Clarion Gaming Digital. The company is allocating multimillion-pound resources to enhance its data and audience development capabilities, aiming to provide its clients with access to a broader audience and more comprehensive services.
Strategic Implications
The gaming industry in the US and Canada is experiencing significant regulatory and developmental changes. Robin Harrison, the global content director at Clarion Gaming Digital, emphasized the importance of the acquisition in adapting to these changes and solidifying the company's presence in the region.
Future Prospects
Clarion Gaming Digital intends to accelerate its expansion in North America further by leveraging partnerships within the wider Clarion Events portfolio. With plans to participate in events like the DigitalPlay Summit at the Indian Gaming Tradeshow and Convention in April 2024, the company is poised for substantial growth and influence in the region.