Aristocrat Leisure Appoints Matthew Primmer as Chief Product Officer

Date: 2024-02-29 Author: Dima Zakharov Categories: EVENTS
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CEO Croker Welcomes Primmer to Executive Team

Aristocrat Leisure, a leading name in the gaming sector, recently announced the appointment of Matthew Primmer as its Chief Product Officer. Primmer, who has been a valued member of Aristocrat since 2014, steps into this pivotal role with immediate effect. Reporting directly to Aristocrat CEO Trevor Croker, Primmer's appointment signifies a key development within the company's leadership.

Matthew Primmer's journey within Aristocrat spans several important positions, culminating in his latest role as Chief Product Officer. With a background in executive roles and product management, Primmer's expertise is highly regarded within the industry. CEO Trevor Croker expressed his enthusiasm for Primmer's appointment, emphasizing his significant contributions to Aristocrat's global product leadership over the past decade.

Primmer's appointment aligns with Aristocrat's recent financial success, as evidenced by a 13.0% year-on-year increase in revenue reported for the 2023 fiscal year. This growth reflects the company's strategic acquisitions and expansion efforts, including the impending acquisition of NeoGames. Croker hinted at further growth opportunities on the horizon, indicating a proactive approach to sustaining Aristocrat's momentum in the gaming market.

As Aristocrat continues to evolve and diversify its product offerings, Primmer's leadership as Chief Product Officer is expected to play a crucial role in driving innovation and maintaining the company's competitive edge.
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