Understanding Advantage Players
Acres Manufacturing Company, a prominent developer of casino technology and loyalty programs, has conducted a comprehensive analysis on the effects of expert poker players on the gaming industry's revenue streams. Powered by their Video Poker Analyzer (VPA) product, the study delves into the significant impact Advantage Players (APs) have on the sector.
Insights from the Study
Examining over three million hands played by more than a thousand identified players, Acres' research underscores the considerable influence of a small group of APs on casino loyalty programs. Despite constituting only 1% of casino patrons, these players have managed to amass a disproportionate share of rewards, causing substantial losses to the casinos.
VPA's Role in Mitigating Losses
Acres' VPA product, integrated into various slot machines and casino management systems, assesses players' skill levels by analyzing their gameplay. By accurately identifying APs, the tool enables casinos to tailor marketing strategies and loyalty programs to maximize profits from lower-skilled players.
Implications for the Casino Industry
Noah Acres, a spokesperson for Acres Manufacturing Company, highlights the significance of the study's findings. By mitigating the impact of unprofitable players, casinos can redirect their resources towards more lucrative segments of their customer base, potentially increasing video poker profits by over 45%.