Flutter’s Brands Thrive with 35 Million Bets at Cheltenham Festival
Date: 2024-03-23 Author: Dima Zakharov Categories: SPORTS BETTING
Record-Breaking Bets at Cheltenham Festival
Last week marked the end of the highly anticipated Cheltenham Festival, a prestigious horse racing event in the UK and Ireland. Flutter Entertainment, the parent company of prominent sportsbooks like Sky Bet, Betfair, and Paddy Power, witnessed a record-breaking 35 million bets during the four-day extravaganza.
Preparation Pays Off
Preparations for the Festival were meticulous, as sportsbooks geared up to provide seamless experiences for bettors and racing enthusiasts. Flutter's dedication to ensuring exceptional moments for its customers was evident in the staggering 2.5 million active users across its brands during the event.
Customer Service at its Peak
Flutter's commitment to customer satisfaction was palpable, with over 85,000 customer interactions managed by its brands during the Festival. With 51,000 documents verified in just four days, the scale of activity mirrored that of a typical month’s workload.
Seamless Experiences Amidst Fierce Competition
Karen McMahon, Flutter’s racing director UKI, emphasized the importance of delivering seamless experiences, stating that the Festival was a prime opportunity for brands to shine. Despite fierce competition and unpredictable outcomes, Flutter's brands remained resilient, offering services at scale and unmatched speed.
Recovery Amidst Losses
Despite initial setbacks, including a £3 million loss ($3.8 million) from the opening race, Flutter's brands demonstrated resilience, recuperating £2.5 million ($3.2 million) in the final two days of the Festival.
From meticulous preparation to exceptional customer service, Flutter Entertainment’s brands left an indelible mark on the Cheltenham Festival, reaffirming their position as leaders in the betting and gaming industry.
