Caesars Launches Horseshoe Casino: End of WynnBET
Date: 2024-10-03 Author: Alex Crawford Categories: CASINO
This month, Caesars proudly announced the launch of Horseshoe Casino, an addition to the company’s existing iGaming operations in the Great Lakes. The move was made possible by the acquisition of a license from WynnBET in February, with the deal finalized in June. Now, Caesars and the local Sault Ste. Marie Indian Tribe, with whom it has partnered, are preparing for a successful launch.
While WynnBET is winding down its operations in Michigan, Caesars has reached the legal limit for the number of online casinos it can operate. These changes represent Caesars’ continued strengthening of its position in the iGaming market, which is becoming an important source of revenue and a pillar of business sustainability.
While the launch may seem like a small development, Caesars is confident that Horseshoe Casino will attract local players and strengthen its position in the online gaming segment. Caesars Sports Online Gaming President Eric Heisson noted that the Horseshoe brand will quickly become competitive in the market and will be able to catch up with the already established Caesars casino.
According to the latest data, Caesars Palace MI Online Casino brings in about $11.4 million per month for the company, and Caesars hopes that Horseshoe will be able to earn at least half of this amount without affecting the market of its "sister" brand. However, only time will tell how successful this endeavor will be.
Thus, Caesars is strengthening its position in the online casino industry, creating new opportunities to attract customers and increase revenue. The launch of Horseshoe is a strategic move in the competitive battle in the gambling market, and Caesars is determined to make it a success
