Gentoo Media has announced the rebranding of GiG Comply as Sitebee. This comes shortly after GiG split into GiG Software and Gentoo Media, marking a new chapter for the company.
The new name reflects Gentoo’s rebranding
Now under the name Sitebee, the company continues to provide an industry-leading SaaS solution for automated compliance and brand protection. According to Gentoo Media, the rebranding is an important step towards a new vision that aims to help operators protect their brands and ensure compliance from their affiliate partners.
Sitebee builds on the success of GiG Comply, is future-proofed and underscores Gentoo’s commitment to innovation. The platform offers iGaming operators automated compliance monitoring to reduce risk, save time and money, and improve insight into their affiliate relationships.
The company highlighted that Sitebee is already the preferred choice for many operators, especially in the face of stringent online casino regulations across multiple jurisdictions. Major operators such as bet365, Betway, Kaizen Group, and Betsson trust Gentoo Media and Sitebee to protect their brands and demonstrate their commitment to high compliance standards.
The Sitebee platform identifies potential affiliate violations through real-time reporting, providing accurate data to inform marketing decisions.
In June, Gentoo Media completed its own rebranding, changing its name from GiG Media, which also highlights the company’s independence and future direction.
"Compliance is not standing still, and neither are we"
Sitebee CEO Rasmus Bank Nielsen noted that the new name is not just a rebranding, but a reflection of the company's updated approach to its partners and the market as a whole. He emphasized that compliance is constantly changing, and Sitebee helps businesses not just keep up with regulatory requirements, but stay ahead of them.
"Our platform helps brands navigate complex regulatory environments by monitoring thousands of web pages in real time and ensuring compliance across multiple jurisdictions," Nielsen added. According to him, the accurate data Sitebee provides opens up new growth opportunities for clients and helps them stay ahead of the competition.